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Emotions, values
ARL offers a range of research methodologies including qualitative and quantitative. Much of our work is in qualitative. We aim to understand payers attitudes and beliefs through in depth interviews - whether by phone or face-to-face. Whether individually or in focus groups. 

But we're not afraid to innovate. The trouble with some research is that people don't always know why they do what they do. If necessary, we'll use innovative techniques to probe attitudes and beliefs that are not immediately apparent but which may be the key drivers of decisions.

Our people have been asked to answer questions such as the following:

To understand how payers value alternative attributes of a product
To assess communications tools such as detail aids and leave pieces.
To gauge how formulary access would vary with different price levels.
Understand the pricing and reimbursement/decision making process for a therapy area.
To assess the perceived unmet needs in a therapeutic area.
To establish current reimbursement practices, gain insight into the criteria and value drivers.
To gain insight into unmet needs in a therapy area.
To identify key payer value drivers and thresholds in a therapy area.
To analysis perceptions of a product's key benefits and drawbacks compared with competitors.


Geography - We work across national boundaries. Our primary focus is the EU and US, but we can work worldwide.
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